Don’t do anything until you have read this FREE eBook

95% of Australians use Google to find goods and services.

Whether your dental practice shows up in Google’s search results depends heavily on your Google Reviews. Dentists that want to drive walk-in visits and acquire new patients know the importance of focusing on improving their Google Reviews.

In this free guide, we will show you how Google Reviews affect local search results, increase trust and loyalty with your customers, and ultimately boost your bottom line.

Get the free guide “Google Reviews 101”

Google Reviews 101 includes:

• Step-by-step to get more Google Reviews
• Why Google Reviews matter
• How to Outrank your competition

                                  
PODIUM
Level 22
120 Spencer Street
Melbourne, VIC 3000
+1(833) 276-3486

Recipes for success in Endodontics … including the use and abuse of Ledermix and other materials and techniques that produce better clinical results

Your Webinar Invitation: Tuesday 12th May 2020, 8pm

This short webinar is designed to re-acquaint practitioners, both new and old, with some basic tenets of endodontics. Presented will be some principles of practice that have been gained after providing 35 years of endodontic treatment.

Hosted by Adjunct Associate Professor Peter Duckmanton, the Senior Clinical Specialist in Endodontics at Sydney Dental Hospital and an Adjunctive Associate Professor with the Sydney Dental School of the Faculty of Medicine and Health of the University of Sydney, where he has taught endodontics for over 25 years.

Benefits of attending:

• Learn recipes for a successful endodontic practice
• Get your questions answered
• Obtain a Statement of Attendance so that you can claim CPD points
• The first 200 registrants who provide their prescriber number and attend and will be sent a complementary Ledermix cement and hardener (valued at $130).

So much has changed in the world—especially in healthcare—during the past several weeks.

The urgency felt throughout the country right now is to take every opportunity to interact with patients digitally in an effort to reduce time spent on phones, and keep waiting rooms empty. This is requiring an unprecedented strategy and creativity

In Addition to all of this, the ADA recently announcing the Level 3 restrictions means dentists will have to go even longer without seeing patients for routine appointments. So how can dental practices ensure they can keep communicating with patients so that when restrictions get lifted they don’t lose out on gaining new patients?

Join us for a 15-minute webinar to learn four easy ways dental practices can use text messaging to transition more patient interactions to digital channels. Including:

• Directing increased phone traffic to your website
• Communicating with patience in their preferred channels
• Nurturing patients through messaging

                                  
PODIUM
Level 22
120 Spencer Street
Melbourne, VIC 3000
+1(833) 276-3486

The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your patients. Today’s consumer is much more comfortable communicating via text or other messaging apps. Dental offices that aren’t catering to these differing communication preferences could be left behind.

See how using messaging to augment your service will significantly boost your customer service, while vastly improving your retention. We’ll also give you tips and tricks for implementing a messaging strategy that works best for your business.

In this free guide, we will show you how online reviews can improve local SEO, increase trust and loyalty with your patients, and ultimately boost your bottom line.

Get the free guide “The Ultimate Business Text Messaging Playbook”

The Text Messaging Playbook includes:

How your business can improve with text messaging
Ways to get more repeat customers with simple text hints
An easy way to set up Business Text Messaging for your practice

PODIUM
Level 22
120 Spencer Street
Melbourne, VIC 3000
+1(833) 276-3486

95% of Australians use Google to find goods and services.

Whether your dental practice shows up in Google’s search results depends heavily on your Google Reviews. Dentists that want to drive walk-in visits and acquire new patients know the importance of focusing on improving their Google Reviews.

In this free guide, we will show you how Google Reviews affect local search results, increase trust and loyalty with your customers, and ultimately boost your bottom line.

Get the free guide “Google Reviews 101”

Google Reviews 101 includes:

• Step-by-step to get more Google Reviews
• Why Google Reviews matter
• How to Outrank your competition

                                  
PODIUM
Level 22
120 Spencer Street
Melbourne, VIC 3000
+1(833) 276-3486

Scientifically-based Indications for their Use in Everyday Dentistry

This webinar will discuss the scientific basis and clinical indications for the use of Ledermix Paste and Ledermix Cement.

Hosted by Prof. Paul V. Abbott AO, Endodontist Specialist, BDSc, MDS, FRACDS(Endo), FPFA, FADI, FICD, FACD, FIADT

Benefits of attending:

• Hear the latest research and clinical results
• Ask Prof. Paul Abbott questions
• Apply for CPD points
• The first 300 registrants who attend with a Prescriber Number will be sent a complimentary Ledermix sample pack (valued at $150)

Ledermix Paste and Ledermix Cement have been used clinically for over 57 years with numerous research papers and clinical studies to support their efficacy and usefulness. The major components of these materials are a corticosteroid and an antibiotic – hence, their indications for use should be based on these components. The major use for Ledermix Paste in root canal treatment is to reduce inflammation and thereby reduce or avoid pain and to manage inflammatory resorption. It can also be used to manage infected canals, particularly if used in conjunction with calcium hydroxide. Ledermix Cement is an extremely useful material for conservative pulp treatments such as pulp capping and pulpotomy. Its short-term anti-inflammatory action combined with the beneficial effects of the cement base components (i.e. calcium hydroxide and zinc oxide-eugenol) make it an ideal material for these procedures.

Prof. Paul V. Abbott AO

BDSc, MDS, FRACDS(Endo), FPFA, FADI, FICD, FACD, FIADT

He has presented over 820 lectures and courses in 42 countries. He has published over 180 articles in refereed journals and 23 textbook chapters. In 2015, he was appointed as Editor-in-Chief of the international journal Dental Traumatology. He has received numerous awards for excellence in teaching and for service to the dental profession, particularly in education and research. In 2015, he was appointed as an Officer of the Order of Australia.

LEDERMIX IS NOW BACK IN STOCK AND IS HERE TO STAY

Contact your Distributor and order today

“When a flower doesn’t bloom, you fix the environment in which it grows, not the flower.”

This quote by Alexander Den Heijer is one that can shift your perspective immediately. It clearly identifies where you should direct your focus when a team member is struggling to thrive in your dental practice.

In the context of your practice, the quote can be rewritten as: “When a team member doesn’t bloom, you fix the practice in which she isn’t growing, not the team member.”

The following are a few methods I suggest to improve the environment in which your team members are expected to bloom.

PROVIDE ADDITIONAL TRAINING

There are several ways to train team members.

• Provide a detailed instruction manual,
• Have trainee team members shadow an experienced team member and see for themselves how tasks are to be performed,
• Role-play,
• Implement off-site and online team training events (such as the online JPPS On-Demand Webinar Series).

GAIN TEAM MEMBER FEEDBACK

Identify any barriers to learning by having a discussion with team members. There may be a conflict with another member of the team, lack of confidence or simply lack of understanding what is expected of them.

MODIFY YOUR EXPECTATIONS

Impatience and frustration will result if you have unrealistic expectations of team members’ progress. We would love it if all we had to do was provide instruction once and then a new skill is learned. However, this is simply not the case. Depending upon the complexity of the skill, most people need the chance to practice the skill many times to become competent. Are you patient enough? How often are you expressing, or demonstrating, your frustrations?

ASSIGN A BUDDY TO TRAINEES

Pair your trainee with another team member who can act as their ‘buddy’. A buddy will help the trainee make adjustments to the way they manage each task so they consistently improve. A buddy acts as a coach, cheerleader and mentor.

I encourage all dental practice owners and managers to display in their office the quote by Alexander Den Heijer. It will serve as a useful reminder to create the ideal environment for your team to bloom, grow and flourish, as it surely will if team members are blooming, growing and flourishing.

Have a groovy weekend!

What makes the Aqualizer’s dental splints the best choice for malocclusion and TMJ pain relief?

The Aqualizer’s revolutionary water system makes it different from any other product on the market designed to treat malocclusion. While most dental splints simply disable the bite long term and guess at optimal occlusion, the Aqualizer  takes the guesswork out of treatment by allowing the body to naturally find TMJ pain relief and functional balance. The Aqualizer applies a physical law of nature called Pascal’s Law, meaning that when you bite down on the Aqualizer®, the fluid is evenly distributed across the entire bite. Aqualizer® dental splints offer no opinion, enabling the body to naturally balance itself and function on its own.

Our bodies seek functional balance – with Aqualizer dental splints, it is found instantly

The Aqualizer® is the most accurate and effective differential diagnostic tool available. The Aqualizer allows the body to find instant functional balance by unravelling the malocclusion it is locked in, making The Aqualizer an invaluable tool to anyone who is suffering from the effects of TMD. The Aqualizer obtains a perfect bite on the first try – dental splints made from this bite are immensely effective, predictable, and require remarkably few adjustments, saving valuable chair time. Dental professionals may use the Aqualizer‘s water system in conjunction with articulation paper or the Tekscan T-Scan® to diagnose bruxism-related facial pain, while other medical professionals use it to treat migraine headaches and chronic neck and shoulder pain.

Why the Aqualizer®?

The Aqualizer’s unique water system:

• Immediately optimizes biomechanics
• Supports the jaw in a comfortable position
• Removes the teeth from dominance, placing bite and body in harmony
• Straightens the bite to maximize other structures
• Aqualizer is the bridge
• Normalizes the bite and provides TMJ pain relief at will – without drugs
• Removes the imbalance trigger for patients who have existing malocclusion
• Enables systemic function and balance
• Allows the body to naturally balance itself
• Finds perfect occlusal balance, starting treatment immediately

1. The Discount will be automatically added at the check out if purchasing via link above

2. The Discount is not valid with any other discounts

3. The Discount is not valid on bulk pricing

If you have attended any of my webinars or online coaching programs, you will be aware that it is crucial to select the right mode of communication for the task at hand.

The recipient engagement rate for telephone calls, SMS’s, emails and direct mail are all different. And, the level of engagement you require differs for the type of task you are tackling, for example, confirmation calls, TLC, incomplete treatment follow-up, recalls etc.

Despite email having the lowest engagement – current figures are as low as a 13% open-rate – it is a very effective mode of communication when used well.

Email open rates increase substantially when the recipient is expecting a communication from you that will be useful to them.

A great deal of useful information can be included in an email considering the use of links to websites and attaching documents and brochures. However, it is a challenge to display your content in a way that engages readers. It all ends up appearing as plain text sectioned into a bunch of paragraphs.

NOT ANY MORE!

Have a look at this design…(excuse the quality of appearance once I converted email to image format)

Imagine the deeper level of engagement you would achieve with patients if you were to send them beautifully designed emails that effectively communicated your message, held attention all the way to the end and was consistent with your practice branding.

The platform that I have discovered that can do this and more is called BombBomb. And I think it’s THE BOMB!

One of the main features of BombBomb is that you can very easily embed videos within the email. You can see what I mean in the video to the right.

But I see BombBomb’s template emails as being the true value to dental practices.

Imagine having pre-designed templates for the communications I have listed below. All your receptionist needs to do is drop in the person’s email address and send it off. You can even track when your recipient opens the email and how often they return for another look.

• New Patient Welcome
• New Patient follow-up “How did you enjoy your visit with us?”
• New callers who don’t actually book in. Send them a “more about us” email and include a brochure on the service they queried after
• Existing patient survey to improve practice performance
• Reactivation of inactive patients
• Happy Birthday sung by your team and sent to patients celebrating their special day
• Video Newsletter rather than the less-engaging PDF

The possibilities go on and on.

If you are interested in receiving the above example email, simply reply to this email and I will forward it on immediately. I have the smart-phone app so can send it off anytime and from anywhere!

You can request a demo of this product by following the links after CLICKING HERE.

Let me know if you would like any guidance in setting up your BombBomb templates. I will arrange a 30-minute complimentary online session with you.

You didn’t go into business to manage artwork and design or write advertising copy. You didn’t go into business to manage printing, source mailing lists or deal with complicated postal rules and deadlines.

That’s where Smartprint comes in – we do all that for you.

Over the last twenty years we’ve developed the best processes, invested in technology, studied and identified the finest equipment available, and engaged the best people. We deliver excellence in marketing care so you can deliver excellence in clinical care.

During August and September we are offering free artwork and design when you send our standard postcard mailers. We can also provide free mailing lists.

Call us on 1800 118 991 or click here to get started on the road to finding and keeping more patients.

Yours Sincerely
Smartprint