That is where SmartmailSEND can help.

Our dentist marketing services are designed to help dental practices reach new patients and stay connected with existing ones. We combine local area marketing, direct mail, letterbox drops, digital advertising, email and SMS campaigns into clear, practical campaigns.

Local Marketing for Dental Practices

Most dental patients choose a practice close to home, work or school. This makes local area marketing important.

SmartmailSEND helps dental practices reach households in their surrounding suburbs. We can plan, design, print and deliver campaigns that introduce your practice to people nearby.

This may include unaddressed letterbox drops, addressed postcards, personalised letters or targeted mailing campaigns. Each option gives your practice a physical presence in the community.

A well-designed flyer or postcard can promote your services, introduce your team, share a new patient offer or remind locals that your practice is nearby.

Letterbox Drops and Direct Mail

Letterbox marketing is still a useful way to reach local households. It puts your message directly into homes, without relying on someone searching online first.

For dental practices, this can be especially helpful when opening a new location, promoting a special offer or building awareness in a specific suburb.

SmartmailSEND can manage the full process. This includes campaign planning, design, print and distribution.

We can also help with personalised direct mail. This works well when you want to send targeted messages to selected households or existing patients.

Digital Marketing for Dentists

A strong campaign often works best when print and digital marketing are used together.

SmartmailSEND can support your practice with Facebook and Instagram advertising. These campaigns can help you reach people in your local area with relevant messages.

Digital campaigns can also be matched with direct mail activity. For example, a household may receive a flyer and later see your practice online. This helps build recognition and trust over time.

Email and SMS Campaigns

Staying in touch with existing patients is just as important as attracting new ones.

Email and SMS campaigns can help you send reminders, updates, offers and patient education. They can also support recall campaigns and reactivation campaigns for patients who have not visited recently.

These channels are simple, direct and cost-effective when used well.

Targeted Mailing Lists

SmartmailSEND can help dental practices reach the right local audience through targeted mailing lists.

Campaigns can be planned by location and other available demographic factors. This helps your message reach people who are more likely to live near your practice and need local dental care.

A Complete Dentist Marketing Partner

Marketing can feel time-consuming for busy dental teams. SmartmailSEND makes the process easier by managing the details for you.

From strategy and creative design to printing, delivery and digital campaign support, we help your practice communicate clearly and consistently.

Our dentist marketing services are built for local growth. Whether you want more new patient enquiries, stronger community awareness or better patient engagement, we can help you create a campaign that suits your goals.

To discuss your next dental marketing campaign, contact SmartmailSEND on 1800 118 991 or email send@smartmail.com.au.

The post Dentist Marketing Services to Help Grow Your Local Patient Base appeared first on The Dental Review.

The National Oral Health Plan is Australia’s key framework for improving oral health, reducing preventable dental disease and making dental care more accessible. The 2015-2024 plan set out national goals for prevention, access, workforce, safety, quality, research and priority populations. A newer 2024 evidence-building paper shows how the next National Oral Health Plan could build on this work for 2025-2034.

Oral health affects much more than teeth. It affects how people eat, speak, sleep, work, learn and take part in everyday life. Poor oral health can cause pain, infection, embarrassment, low confidence and reduced quality of life. It can also place pressure on general practice, emergency departments and hospitals.

The two publications show a clear policy direction. Australia needs stronger prevention, better access to dental care, closer links between oral health and general health, and targeted action for people who face the greatest barriers.

What is the National Oral Health Plan?

The National Oral Health Plan provides a national framework for improving oral health across Australia. The 2015-2024 plan, titled Healthy Mouths, Healthy Lives, aimed to improve health and wellbeing by improving oral health status and reducing the burden of poor oral health.

The plan had two main goals. The first was to improve oral health by reducing the incidence, prevalence and effects of oral disease. The second was to reduce inequalities in oral health across the Australian population.

These goals remain important. Australia has made progress in oral health over recent decades, but many people still experience preventable dental disease. The burden is not shared equally. People on low incomes, Aboriginal and Torres Strait Islander people, people in regional and remote areas, and people with additional or specialised health care needs often face higher disease levels and greater barriers to care.

The 2024 evidence-building paper confirms that many stakeholders still see the current plan as a strong base. Participants supported keeping the six foundation areas, while updating the next National Oral Health Plan to reflect newer priorities such as technology, data, leadership and collaboration.

Why the National Oral Health Plan matters

Oral health is part of general health. A healthy mouth helps people eat, speak and socialise without pain or discomfort. Poor oral health can make daily life harder. It can affect diet, sleep, confidence, relationships, school attendance and work participation.

The 2015-2024 plan also makes it clear that oral disease has system-wide costs. More than 63,000 Australians were hospitalised each year for preventable dental conditions. The plan identified oral conditions as the third highest reason for acute preventable hospital admissions in Australia.

Cost is a major issue. In 2011-2012, individuals paid 57% of total dental care costs. This was much higher than the 12% paid by individuals for other health services. In 2012-13, 18.8% of Australians aged 15 and over who needed dental care delayed or avoided it because of cost.

These figures explain why dental access is such a strong theme in the National Oral Health Plan. When people delay treatment, small problems can become serious. Pain, infection and tooth loss can follow. Some people then seek help from GPs or emergency departments because they cannot access timely dental care.

Oral health problems in Australia

The 2015-2024 plan reported that more than 90% of adults and 40% of young children had experienced tooth decay at some stage in life. It also found that three in ten adults had untreated tooth decay.

Children also experience a large burden of dental disease. The plan cited data showing that 51% of six-year-old children and 45% of 12-year-old children had experienced tooth decay. Children in the lowest socio-economic areas had 50% to 70% more decay-affected teeth than children in the most advantaged areas. Aboriginal and Torres Strait Islander 15-year-olds had 50% more tooth decay than the rest of the population.

Adult oral health also varies by income, location and concession card status. Untreated decay increases with remoteness. It is also higher in low-income households and among concession card holders. Around 23% of Australian adults had moderate to severe gum disease.

The plan also identified oral cancer as a serious concern. It described oral cancer as the eighth most common cancer in Australia. It noted higher risk among older adults, men, and Aboriginal and Torres Strait Islander people.

These problems are not only clinical issues. They reflect wider social, economic and environmental factors. Income, education, access to transport, food costs, health literacy, culture, water fluoridation and service availability all shape oral health outcomes.

Access to dental care remains a major issue

Access is one of the strongest themes in the National Oral Health Plan. Regular preventive care supports better oral health. Problem-based care often leads to worse outcomes because people wait until pain or infection occurs.

The 2015-2024 plan reported that only 39% of Australian adults had a favourable dental visiting pattern. This means they usually saw the same dentist, attended at least once a year, and went for check-ups rather than only for problems. By contrast, 29% of adults had an unfavourable visiting pattern.

Income plays a major role. The plan found that 22% of people in lower-income households had favourable visiting patterns, compared with 56% of people in higher-income households.

Cost is not the only barrier. People may also face problems with transport, clinic availability, appointment times, cultural safety, communication, mobility, fear, trust and health literacy. The plan described access as a mix of service factors and consumer factors. Services need to be approachable, acceptable, available, affordable and appropriate. People also need the ability to recognise a need, seek care, reach services, pay for care and engage with providers.

This is why the plan called for practical service planning. It recommended access guidelines, transport solutions, better use of the Child Dental Benefits Schedule, reduced preventable hospitalisations, and timely access to dental surgery.

The 2024 evidence-building paper shows that stakeholders still see access as a top priority. In the co-design workshop, 33% of participants chose a vision focused on affordable and accessible oral health care for all Australians.

Prevention and fluoride in the National Oral Health Plan

Prevention sits at the centre of the National Oral Health Plan. Many oral diseases are preventable. Good prevention can reduce pain, avoid complex treatment and lower costs for individuals and the health system.

The plan placed strong emphasis on fluoride. It noted that fluoride reduces tooth decay and can reach people through fluoridated water, toothpaste and other forms. Community water fluoridation was described as a cost-effective and equitable public health measure.

At the time of the plan, 82.2% of Australians had access to fluoridated water. However, some communities still missed out because of remoteness, small population size or local policy choices.

The plan recommended extending access to fluoride. It also supported alternative fluoride programs for communities without fluoridated water. These could include fluoride varnish and affordable fluoride toothpaste.

Prevention is not only about fluoride. The plan also promoted oral health messages, better nutrition policies, reduced sugary drink consumption, tobacco control and stronger links with general health campaigns. This approach recognises that oral disease shares risk factors with other chronic diseases.

For example, high sugar intake increases the risk of tooth decay. Tobacco use increases the risk of gum disease and oral cancer. Alcohol consumption can also increase oral cancer risk. These risk factors also affect broader health.

A strong prevention strategy should make healthy choices easier. This means access to fluoridated water, affordable oral hygiene products, healthy food, clear public information and early support from health and community workers.

The six foundation areas of the National Oral Health Plan

The 2015-2024 National Oral Health Plan used six foundation areas. These areas created the structure for national action.

Oral health promotion

The first foundation area focused on oral health promotion. Its goal was to give all Australians access to supportive environments, clear information and evidence-based programs.

The plan called for wider access to fluoride, consistent oral health messages, stronger nutrition policies and better oral health skills among health, community and education workers. It also recommended stronger links between oral health and general health policy.

Accessible oral health services

The second foundation area focused on access. Its goal was for all Australians to receive appropriate and affordable oral health care within a clinically suitable timeframe.

The plan recommended access guidelines, transport support, better use of the Child Dental Benefits Schedule and action to reduce preventable dental hospitalisations. It also called for timely dental surgery access.

Systems alignment and integration

The third foundation area focused on better alignment between oral health and the wider health system. Australia’s oral health system includes public, private and non-government services. It also involves different funding sources.

This can create gaps. People may struggle to move between services. Oral health may not be included in general health planning. The plan called for national leadership, better models of care, shared information systems and funding arrangements that reflect real service needs.

Safety and quality

The fourth foundation area focused on safety and quality. The plan supported accreditation, clinical audit, benchmarking and stronger consumer involvement. It also encouraged oral health standards across sectors such as aged care, childcare and disability services.

This matters because oral health care should be safe, effective and person-centred. Consumers should help shape how services are designed, delivered and evaluated.

Workforce development

The fifth foundation area focused on workforce development. The plan found that Australia had increased the number of dental practitioners, but distribution remained a problem. Some areas and population groups still had poor access to care.

The plan called for better workforce planning, stronger training for priority population needs, improved distribution and better workforce data. It also supported oral health training for non-dental workers.

Research and evaluation

The sixth foundation area focused on research and evaluation. Good policy needs good data. The plan noted that Australia needed more regular population-level oral health data and better service-level data.

It called for a national oral health research strategy. It also recommended routine data collection on oral health status, access to care, oral health behaviours and priority populations.

Priority populations in the National Oral Health Plan

The National Oral Health Plan identified four priority populations. These groups experience higher oral disease levels, greater access barriers or both.

People who are socially disadvantaged or on low incomes

People on low incomes often face higher dental costs as a share of household income. They may delay care, attend only when pain occurs, or miss out on preventive treatment. The plan reported that adults on low incomes had more than double the rate of poor oral health compared with people on higher incomes.

The plan recommended integrated services in settings already used by people facing disadvantage. It also called for better oral health literacy and funding models that recognise the extra costs of culturally and linguistically appropriate care.

Aboriginal and Torres Strait Islander people

The plan found that Aboriginal and Torres Strait Islander people experience poor oral health earlier, more severely and more commonly than the rest of the population. It also noted that they are less likely to receive preventive treatment, which can lead to emergency-based care.

The plan recommended community engagement, cultural competence, integrated primary care, a larger Aboriginal and Torres Strait Islander oral health workforce, and funding reforms.

People living in regional and remote areas

People in regional and remote areas often face fewer services, longer travel times and higher costs. The plan found that adults in these areas had higher levels of tooth loss and untreated decay.

The plan recommended alternative fluoride access, lower costs for nutritious food and oral hygiene products, flexible service delivery, and stronger recruitment and retention of dental professionals.

People with additional or specialised health care needs

This group includes people with disability, severe mental illness, complex medical conditions and frail older people. The plan reported that people with severe mental illness were more than three times more likely to have lost all their teeth.

The plan recommended better data, improved oral health literacy for carers and care workers, stronger workforce capacity and better physical access to dental facilities.

What the 2024 evidence paper adds

The 2024 publication, Building the evidence base for the next National Oral Health Plan, gives an early view of how the next plan may develop. It is not the final 2025-2034 plan. It summarises stakeholder engagement from interviews, written submissions and a co-design workshop.

The Department of Health and Aged Care engaged HealthConsult, with ThinkPlace, to support expert analysis and stakeholder engagement. During November and December 2024, the team spoke with more than 50 people from 30 organisations. These included state and territory health departments, government agencies, peak bodies, universities, consumer advocacy groups and specialist organisations.

Participants said the current plan remains appropriate and provides a strong base. They supported keeping the six foundation areas, with some changes to reflect new priorities. These included data, technology, leadership and collaboration.

They also identified implementation challenges. These included funding, leadership, monitoring and private sector involvement. These issues matter because a plan only works if governments, providers and communities can put it into practice.

Participants agreed on two aims for the next National Oral Health Plan. The first was to improve oral health for all Australians. The second was to make oral health an essential part of overall health.

The 2024 paper also shows support for a practical and action-focused next plan. Participants wanted a plan that is simple, inspiring and adaptable. They also wanted local communities and governments to have room to respond to local needs and monitor progress over time.

What the next National Oral Health Plan needs to do

The next National Oral Health Plan will need to build on the existing framework. It should keep what works, but make implementation clearer.

The 2024 paper identified four areas that could help mobilise the next plan. These were stronger private sector engagement, better leadership and shared responsibility, improved data availability and reporting, and better use of technology.

Private sector involvement is important because many Australians receive dental care outside the public system. Better collaboration with private practices could support access, prevention and data collection. Stakeholders also saw the Child Dental Benefits Schedule as a major success. They suggested that stronger use of CDBS data could show who uses the scheme, where care is delivered and what types of treatment children receive.

Leadership also matters. Stakeholders discussed stronger national leadership and clearer shared responsibilities. This could help align governments, services, professional groups and communities.

Data is another priority. Without good data, it is hard to know where oral health is improving, where access is poor and which groups need more support. The next plan needs clear indicators, regular reporting and better information about priority populations.

Technology could also support access and planning. It may help with service navigation, data collection, communication, outreach and care coordination. Technology alone will not solve access problems, but it can support better systems when used well.

Should the priority populations change?

The 2024 evidence-building paper suggests the next National Oral Health Plan should keep the four existing priority populations. These groups still face clear barriers and worse outcomes.

However, stakeholders also identified additional groups that may need more focus. These included people over 65, people living with disability, people who have experienced domestic violence, and people with mental health or complex medical conditions.

This does not mean the current categories are wrong. It means people’s needs often overlap. A person may live in a remote area, have a disability and face financial stress. Another person may be older, live with complex medical conditions and rely on carers for daily oral hygiene.

The next plan should recognise these overlapping needs. Services need to respond to the whole person, not only one category.

What this means for dental care in Australia

The two publications show that Australia understands the main oral health challenges. The evidence points to the same priorities again and again.

Australia needs strong prevention. This includes fluoride, healthy food environments, reduced sugar intake, tobacco control and clear public messages.

Australia needs better access. Dental care must be timely, affordable, culturally safe and practical. This is especially important for people who face cost, transport, disability, language or location barriers.

Australia needs stronger integration. Oral health should sit inside broader health care, aged care, disability care, mental health care and primary care. It should not be treated as separate or optional.

Australia needs better data. Policymakers need to know who is missing out, where services are working and which programs deliver real outcomes.

Australia also needs a workforce that can meet community needs. This includes dental practitioners and non-dental workers who can support screening, prevention, referral and daily oral care.

Key takeaway

The National Oral Health Plan gives Australia a clear direction for better oral health. It shows that prevention, access, workforce planning, data and targeted support all matter.

The 2015-2024 plan created a strong national framework. The 2024 evidence paper shows that the next plan should keep that structure while becoming more practical, measurable and action focused.

The next National Oral Health Plan needs stronger leadership, better monitoring, more private sector involvement and better use of technology. It also needs to keep priority populations at the centre.

Most importantly, the next plan must turn evidence into practical change. Better oral health will not come from policy alone. It will come from prevention, early care, fair access and services that work for the people who need them most.

References

1. Healthy Mouths, Healthy Lives: Australia’s National Oral Health Plan 2015-2024, COAG Health Council, 2015.
2. Building the evidence base for the next National Oral Health Plan, Department of Health and Aged Care, HealthConsult and ThinkPlace, December 2024.

The post National Oral Health Plan Australia: Key Findings and Next Steps appeared first on The Dental Review.

Deep proximal cavities can be difficult to restore. Access may be limited. Moisture can be harder to manage. The gingival tissue can also make isolation and matrix placement more challenging.

This is where a purpose-built wedge can make a real difference.

What Is the DME Wedge?

The DME Wedge is a matrix-wedge hybrid from Rhondium. It supports deep margin elevation and crown cementation cases.

Its shape helps it sit deep between the teeth. This can assist with adaptation in areas where a standard wedge may not offer enough support.

The product has an asymmetric design and a smooth contoured surface. This helps create a better fit around the restoration area.

Designed for Deep Sub-Gingival Margins

Deep sub-gingival proximal cavities need careful handling. A poor seal can make restorative work harder. It may also lead to more clean-up during the procedure.

The Rhondium DME Wedge helps block the interproximal space. It can also help manage gingival seepage during treatment.

This gives the clinician a cleaner working field. It may also support a smoother restorative process.

Support During Crown Cementation

Crown cementation can also benefit from better interproximal control.

The wedge helps create a barrier during cementation. This can reduce unwanted material flow into areas that are hard to access.

For clinicians, that can mean more confidence during placement. It may also make final clean-up easier.

A Smooth and Anatomical Fit

One of the key aims of the DME Wedge is adaptation.

Its contoured surface helps support a smooth curved form. This is useful when working on larger restorations or deeper margins.

Good adaptation matters. It can help support contact formation and improve the overall restorative result.

Pack Options for Different Needs

Rhondium offers the product in several pack options.

These include an Intro Pack, a Blue Large 50 Pack, a Green Medium 50 Pack and a Green and Blue 100 Mixed Pack.

The mixed pack may suit practices that want both sizes on hand. The Intro Pack may suit teams that want to trial the product first.

Why It Matters for Dental Practices

Modern restorative dentistry often involves complex margins. Clinicians need tools that support accuracy, efficiency and control.

The Rhondium DME Wedge offers a practical option for deep margin cases. It brings matrix support and wedge function together in one product.

For dental practices, this may help simplify a difficult part of restorative care.

When used in suitable cases, it can support cleaner isolation, better adaptation and a more controlled workflow.

The post Rhondium DME Wedge: A Practical Tool for Deep Margin Cases appeared first on The Dental Review.

The event will take place on Friday 21 August 2026 at the Adelaide Convention Centre. It is designed for dentists, oral health therapists, hygienists, practice managers, dental assistants and business owners who want to stay informed and connected.

Practical Learning in One Day

One of the main strengths of the Adelaide Dental Symposium is its simple format. Rather than asking attendees to commit to several days away from the clinic, the event delivers professional development in one focused day.

This makes it easier for busy dental teams to attend. It also gives them a chance to step back from daily appointments and think about the future of their practice.

Attendees can expect a program that supports both clinical knowledge and practice growth. The event includes education, speakers, supplier access and opportunities to connect with peers across the dental industry.

CPD for Busy Dental Teams

The symposium offers 6 CPD hours, making it a useful option for dental professionals who want to build their knowledge while meeting professional development goals.

For many clinicians, CPD is more valuable when it feels practical. A live event allows attendees to hear from experts, ask questions and discuss ideas with other people in the profession.

It also gives the whole team a shared learning experience. That can help practices bring new ideas back into the workplace and apply them with more confidence.

A Chance to Explore New Dental Solutions

The Adelaide Dental Symposium will also feature dental suppliers and industry partners. This gives attendees the chance to see products, services and technology in person.

That face-to-face experience can be useful. Dental professionals can compare options, ask detailed questions and better understand how new tools may fit into their practice.

For practice owners and managers, this can support smarter buying decisions. For clinicians, it offers a chance to see what is changing across the industry.

Why This Event Matters

Dentistry continues to change quickly. New materials, digital tools, patient expectations and business pressures are shaping how practices work.

Events like the Adelaide Dental Symposium help dental professionals stay prepared. They also create space for connection, which is important in a busy and often demanding profession.

By bringing education, networking and industry insight together in one place, the Adelaide Dental Symposium 2026 offers real value for South Australian dental teams.

For anyone working in dentistry, it is a strong opportunity to learn, connect and return to practice with fresh ideas.

The post Adelaide Dental Symposium 2026: A One-Day Event for Dental Professionals appeared first on The Dental Review.

The event will take place from 8 to 10 October 2026 at the Brisbane Convention & Exhibition Centre. It is designed for dentists, oral health therapists, hygienists, dental assistants, practice managers and business owners.

For dental teams across Queensland, this event offers a useful chance to step away from daily clinic life. It gives attendees time to explore new ideas, compare products and connect with people across the profession.

A Practical Event for Dental Teams

The Brisbane dental expo focuses on practical value. Visitors can meet suppliers, test equipment and learn more about products that may support their practice.

This face-to-face format makes it easier to ask questions. It also helps practice owners and clinicians compare different options in one place.

For busy teams, that can save time. Instead of researching products one by one, attendees can see a wide range of solutions during a single event.

CPD, Workshops and Hands-On Learning

Professional development is a key part of ADX Brisbane. The event includes CPD opportunities, workshops and hands-on sessions for dental professionals.

These sessions can help attendees build skills and stay informed about changes in dentistry. They also give teams a chance to discuss new ideas before taking them back to the practice.

Live learning has another benefit. It allows people to ask questions, hear from experts and share experiences with others in the industry.

Exploring New Dental Technology

Dental technology continues to change quickly. Digital tools, imaging systems, treatment planning software and new materials now shape many parts of modern care.

This event gives attendees a chance to see these changes up close. They can compare equipment, speak with product specialists and better understand how new systems may fit into their clinic.

For practice owners, this can support better buying decisions. For clinicians, it can spark ideas that improve patient care and daily workflow.

Networking Across the Dental Industry

The event also creates space for networking. Dental professionals can meet peers, suppliers and industry leaders in a relaxed setting.

These conversations can be valuable. A short chat with another practice owner, supplier or clinician may lead to a useful idea or new connection.

The dental industry is built on trust and relationships. Events like this help strengthen those connections.

Why Attend ADX Brisbane 2026?

ADX Brisbane 2026 is more than a trade exhibition. It is a chance to learn, compare, connect and plan for the future.

With three days of exhibits, education and hands-on experiences, the event offers clear value for dental professionals and practice teams.

Anyone working in dentistry who wants to stay informed should consider adding this event to their calendar.

Yoast fixes to make now

Use this shorter meta description:

Explore ADX Brisbane 2026, Queensland’s dental event for CPD, workshops, exhibitors, networking and hands-on industry innovation.

For the image alt text, use:

Dental professionals attending ADX Brisbane 2026 dental exhibition

For the link issue, do not make the words “ADX Brisbane” the clickable link. Use anchor text like:

Visit the official event website

For internal links, add one link to another page on your own website, such as your Adelaide Dental Symposium article or a dental events category page.

The post ADX Brisbane 2026: Queensland’s Dental Industry Event appeared first on The Dental Review.

Virtual Reality

Virtual reality is a computer-generated artificial environment transmitted to the user by a special VR headset. Virtual reality can lower anxiety in dental patients. Soothing simulations played on the headset distract the patients from the ongoing dental work, making their visit more pleasant and allowing the dentist to work without interruptions. It is helpful when treating paediatric patients who are more anxious than adult patients. Virtual reality has provided a breakthrough in dental education; dental students can practice dental procedures freely in virtual dental simulations without endangering human beings. VR eliminates the risk of iatrogenic damage to nerves, vessels and other vital structures. [1] Even expert dental professionals use this technology in complex procedures such as implant surgeries. Virtual reality systems guide dentists when positioning dental implants at the correct anatomical location, avoiding sinuses and nerves. Pinpoint measurements help dentists to locate implants at the proper inter-implant & implant-tooth distance. VR reduces guesswork in dentistry, reducing human error and improving implant success. [2]

Artificial Intelligence

Artificial Intelligence (AI) has captured the popular imagination in recent years and is now influencing the field of dentistry as well. AI has modernised dental healthcare by providing accurate and timely diagnoses, advising treatment plans, and unprecedentedly predicting prognoses. These advancements improve the way patients perceive and approach dental care. AI’s capacity to analyse “big data” sourced from dental radiographs, particularly CBCT scans (Cone Beam Computed Tomography), has enabled it to detect patterns and markers that help it diagnose many dental conditions such as caries, periodontal disease & even cysts and tumours. [6] Through its complex deep learning algorithms, AI detects and identifies budding diseases like cancers that may go unnoticed by the human eye. Timely diagnoses like these empower dentists to take preventive measures, possibly stopping disease progression and saving the patient a lot of pain and money.

Artificial Intelligence helps dentists in complex dental fields such as orthodontics: it can foresee tooth movements, assisting dentists in determining the force to be applied when using appliances. Dentists can show patients expected results enabling better-informed decisions about their treatment options.[8] Endodontics is made more predictable by AI, which determines the difficulty index of a root canal treatment, helping dentists make a better decision about treatment outcome, relaying it to the patient, and allowing them realistic expectations about endodontic treatment results. [7]

Digital Dentistry

Dentistry is an amalgamation of art and medical science. It involves many aspects of art, such as material handling and manipulation. A leading example is of impression-taking by materials such as silicones and hydrocolloids. However, this conventional technique is uncomfortable as it induces gagging in some patients and the replicas made could be more accurate as these materials undergo dimensional changes with time. Technological advancements have rid dentistry of this hassle by introducing a 3D intraoral scanner. This handheld device scans the oral cavity, producing an accurate & detailed 3-dimensional copy of it, overcoming the material disadvantages and patient discomfort associated with conventional impression techniques. The result is improved patient acceptance and experience.

The 3D oral scanner gained wider usage during the COVID-19 Pandemic when its use increased to limit patient-dentist interaction, reducing virus transmission while providing an accurate image of oral tissues. 3D scanners eliminate potential problems that can arise with conventional impressions, reduce chair time, and simplify the procedure for dentists and patients alike. [9] A replica of the oral tissues produced by this 3D scanner empowers technicians to build a perfect individualised prosthesis for the patient. This prosthesis is manufactured by Computer-Aided Design and Manufacture (CAD-CAM) with an unmatched fit and function and reduced material wastage using additive manufacturing techniques instead of conventional subtractive methods. CAD-CAM technique has drastically reduced waiting times and given rise to single-visit dentistry. During a single appointment, trained dentists can produce restorations like crowns, bridges, veneers and dentures. This breakthrough increases treatment acceptability in patients who can’t afford multiple visits for various reasons.

Robotics in Dentistry

Robotics is ushering in a new era in dentistry and revamping oral healthcare delivery. Robots provide precision, reducing human errors. Many semi-autonomous robots assist oral surgeons with implant surgeries and endodontic treatments. Robots that perform traditional lab work like crown preps, teeth set up on dentures, and archwire bending speed up the production process, giving more accurate results by eliminating human error. Autonomous robots with integrated AI have been introduced into the market and can perform complex dental procedures, such as root canal treatments. But only time will tell how well dentists and patients accept them and how well they perform in the real world.

Teledentistry

High-quality dental facilities and practitioners are usually accessible in urban areas. Access to quality oral healthcare between rural and urban areas is needed. Teledentistry is a means to bridge this gap and provide healthcare to people in remote areas. [3] Teledentistry was used widely during the COVID-19 Pandemic to prevent virus transmission while providing consultation with the aim of screening for diseases and preventive oral healthcare. More comprehensive 4G  and 5G network coverage will see increased use of teledentistry.

3D printers

The emergence of 3D printing has revolutionised the production of dental appliances and prostheses. 3D printing resulted in a significant shift from time-consuming, complex procedures of manual labour to the quick and easy conversion of digital designs into tangible dental appliances. The process has improved prosthodontics by speeding up the production of crowns, bridges & dentures, making one-visit dentistry possible. [4] 3D printing has also facilitated complex dental procedures such as implants by producing guide splints, which aid in the placement of implants with unmatched precision. 3D printers have accelerated orthodontics by quickly making custom aligners, reducing waiting times and improving patient satisfaction.

Internet of Dental Things

Internet of Dental Things means using physical devices, which are a part of everyday life, to collect data about habits and usage patterns to analyse and improve them. In dentistry, its primarily implemented by advanced electric toothbrushes that collect data about patients’ brushing habits, technique, duration and areas of brushing. A toothbrush can be connected to a smartphone via Bluetooth, displaying the data in an associated app. It can have in-built sensors that sense if the patient is brushing too vigorously and informs them, helping prevent gum recession. As a result, dentists can monitor, analyse and suggest improved brushing techniques, drastically enhancing plaque removal and the patient’s efficiency, reducing the incidence of diseases such as caries and periodontal disease. Smartphone App also gives brushing recommendations, suggesting which areas to focus on more during brushing and motivating them to brush regularly.

Cloud Computing

Cloud computing has removed the need for paper patient records making for easy storage and retrieval of digital patient records. In addition, cloud-based digital records enable remotely located dentists to collaborate on a case. Online appointment systems have also streamlined workflow, reducing the agony of waiting times for patients.

Conclusion: 

As technology continues to impact dentistry, the dental experience will evolve for both stakeholders. Accurate diagnoses, precise treatments, and improved treatment outcomes will result in a greater level of satisfaction for patients, ensuring profitability and work safety for dentists. Though technology can’t wholly replace dental professionals with the help of Teledentistry, Robotics, Artificial Intelligence & Virtual Reality, Dentistry is ready to unlock a new era in oral healthcare, which ensures a healthy and glowing smile for people globally.

References

[1] Roy E., Bakr M.M., George R. The need for virtual reality simulators in dental education: A review. Saudi Dent. J. 2017;29:41–47

[2] Ayoub A., Pulijala Y. The application of virtual reality and augmented reality in Oral & Maxillofacial Surgery. BMC Oral Health. 2019;19:238

[3] Khan S.A., Omar H. Teledentistry in practice: A literature review. Telemed. E-Health. 2013;19:565–567. doi: 10.1089/TMJ.2012.0200

[4] Ma B., Park T., Chun I., Yun K. The accuracy of a 3D printing surgical guide is determined by CBCT and model analysis. J. Adv. Prosthodont. 2018;10:279–285

[5] Golob Deeb J., Bencharit S., Carrico C.K., Lukic M., Hawkins D., Rener-Sitar K., Deeb G.R. Exploring training dental implant placement using computer-guided implant navigation system for predoctoral students: A pilot study. Eur. J. Dent. Educ. 2019;23:415–423

[6] Hung K., Yeung AW K., Tanaka R., Bornstein M.M. Current Applications, Opportunities, and Limitations of AI for 3D Imaging in Dental Research and Practice. Int. J. Environ. Res. Public Health. 2020;17:4424

[7] Mallishery S., Chhatpar P., Banga K.S., Shah T., Gupta P. The precision of case difficulty and referral decisions: An innovative automated approach. Clin. Oral Investig. 2019;13:1–7

[8] Kunz F., Stellzig-Eisenhauer A., Zeman F., Boldt J. Artificial intelligence in orthodontics. J. Orofac. Orthop. Fortschr. Der Kieferorthopädie. 2020;81:52–68

[9] Mangano F., Gandolfi A., Luongo G., Logozzo S. Intraoral scanners in dentistry: A review of the current literature. BMC Oral Health. 2017;17:149

The post How Technology is Transforming Dentistry appeared first on The Dental Review.

More than one quarter of research and development efforts in artificial intelligence (AI) in dentistry are in radiology and imaging diagnostics, which has application in all dental specialisations. Recently, various valuable reviews were published that concluded that the AI approach to imaging technology is profoundly changing the established protocols of diagnosis in dentistry.

One of the applications of AI in dentistry is the use of deep learning to develop advanced imaging technologies and diagnostic tools that improve the accuracy and efficiency of dental diagnosis. However, despite its revolutionising potential, AI solutions are not yet part of routine dental practice for multiple, as yet unsolved reasons: the various difficulties of accessing and codifying complicated dental radiographic and other dental data; the need for continuous human oversight and standards based on evidence; ethical considerations around the use of data; the requirement for technical knowledge and acceptance of the dental profession.

In this article we consider the technology ‘computer vision’ which is based on deep learning, a form of artificial intelligence.

Computer Vision – AI that can Dramatically Improve Dental Imaging
The term ‘computer vision’ refers to a field of deep learning that focuses on the development of algorithms and systems that can interpret and understand visual data from the world around us. This includes tasks such as image and video recognition, object detection and tracking, and scene understanding.

Computer vision algorithms are typically trained on large datasets of labelled images, videos, and other visual data of teeth, oral cavity and other dental structures. This allows the algorithms to learn to recognise and classify different objects and scenes. Once trained, these algorithms can be used to process and analyse the minutiae of visual data in real-time.

A convolutional neural network (CNN) is a type of deep learning algorithm that is commonly used in the field of computer vision. CNNs are based on the structure of the human visual system, and are composed of multiple layers of interconnected ‘neurons’. A layer is a group of interconnected neurons that perform a specific task. Each neuron in a layer receives input from other neurons in the previous layer, processes the input using a mathematical operation, and then passes the result to the next layer. In dentistry specific applications include identifying tooth decay, detecting dental anomalies and recognising different types of dental materials. CNNs can provide an added value and decision support tool for dental imaging for example because they can detect micro features much more precisely than the human eye, thereby helping clinicians to make more accurate diagnoses and improve patient outcomes.

Computer vision algorithms typically use digital images as input, and these images are typically captured using digital cameras or other imaging devices. Digital images are composed of pixels, which are tiny individual elements that can be individually assigned colours or intensities.

In order to capture images for use with computer vision algorithms, a digital camera or other imaging device is used to record the colours and intensities of the light that is reflected off of the objects in the scene. This light is focused onto a light-sensitive sensor, which converts the light into a digital representation of the image.

A Stepping Stone to Computer Vision
CBCT improves diagnostic capabilities of dentists, but computer vision is a potential gamechanger.

Cone-beam computed tomography (CBCT) is a type of imaging technology that uses X-rays to produce high-resolution 3D images of the teeth and surrounding structures. This allows for the detection of tooth root canal spaces and periapical areas, and can be used for the evaluation of dental infection and pathology. Whilst it is related to computer vision in that it involves the processing and analysis of visual data, CBCT is not typically considered to be a type of computer vision.

However, compared with traditional imaging methods, CBCT offers several advantages. It produces detailed images without distortion or superimposition of structures, and allows for the import and export of digital imaging and communications in medicine (DICOM) data for other applications. In addition, CBCT is associated with a lower radiation dose compared to medical computed tomography (CT), making it safer for patients.

One challenge in the use of CBCT is the need for large amounts of high-quality training data in order to train the AI algorithms that are used to interpret the images. However, recent advances in deep learning have made it possible to train neural networks on large datasets, and this is enabling the development of more accurate and reliable CBCT systems for dental diagnosis.

In contrast, computer vision algorithms are typically trained on digital images, which are composed of pixels that can be individually assigned colours or intensities. CBCT image data is not directly compatible with computer vision algorithms, and must be processed and converted into a suitable format before it can be used as input for these algorithms.

Conclusion
The current status of AI in dental imaging and diagnosis is that there is widespread use amongst practitioners of x-ray to 3D scans, which provides a better experience for, and assists in communication with patients. There is very limited use among practising clinicians of AI in computer vision, such as CNN. This latter area is the one which will provide greater assistance to diagnosis and improve patient outcomes, and practitioners are wise to learn about these capabilities as the technologies develop.

What do you think about the potential impact and benefits of AI in the dental profession? Is learning about AI on your list for personal professional development? How interested are you in using AI in your practice?

Michelle Mason
m.r.mason04@gmail.com

Sources:

Adnan, N., Umer F. (2022), Understanding Deep Learning – Challenges and Prospects, eCommons@AKU

Thurzo A et al (2022), Where is the Artificial Intelligence Applied in Dentistry? Systematic Review

Ezhov, M., et al (2021), Clinically Applicable Artificial Intelligence System for Dental Diagnosis with CBCT

The post Artificial Intelligence in Dentistry – A Profound Change Diagnostic Protocols is Coming appeared first on The Dental Review.

Why it matters for dentists

Maintaining professional indemnity insurance (PII) isn’t optional, it’s a requirement under Ahpra registration standards. Practising without appropriate cover is a breach of the National Law and can lead to serious consequences, including:

• No support for complaints or investigations
• Personal responsibility for legal costs or compensation
• Conditions, suspension, or refusal of registration renewal

With most policies operating on a claims-made basis, cover must be active at the time you become aware of a complaint – not just when the treatment occurred.

Simple ways to stay protected

• Check your status regularly – don’t rely solely on email reminders
• Set calendar alerts to flag renewal dates
• Review third-party cover (e.g. through an employer) to ensure it’s appropriate for your scope of practice

A simple step worth taking

It only takes a moment to check your cover, but it could save significant stress down the track – especially if your professional indemnity cover isn’t up to date, as the impact can linger long after a complaint is made. Don’t wait until you’re under pressure to uncover the gaps. For protection you can rely on, call 1800 810 213 or visit guildne.ws/TDR

Insurance issued by Guild Insurance Ltd. ABN 55 004 538 863. AFSL 233791 and subject to terms, conditions, and exclusions. This information is of a general nature only and is not intended to be advice. It is important for you to read the Product Disclosure Statement (PDS), any Supplementary Product Disclosure Statement (SPDS), Target Market Determination (TMD) and/or Policy Wording before you make a decision about an insurance product. Guild Insurance supports your association’s ongoing projects, lobbying and research through payment of referral fees. You can get a copy of the PDS/SPDS, TMD and/or Policy Wording by calling 1800 810 213. DEN611250 TDR advertorial 05/2026

The post Is your professional indemnity cover still protecting your practise? appeared first on The Dental Review.

With online reviews – which are rapidly growing in influence – at their fingertips, consumers hold the power to shape a practice’s reputation. A couple of poor reviews can hurt a practice’s reputation, while a few positive reviews can boost a practice’s reputation and even improve patient acquisition and retention.

A strong online presence, therefore, is now a must-have, not a nice-to-have. But how can you use reviews to boost yours? And crucially, how can you do so with as minimal an administrative burden as possible?

The importance of nurturing your practice’s reputation

Did you know that 84% of consumers are influenced by Google Reviews? And that 51% of consumers say that a business’ response to reviews can change their perspective on the business? It’s not an exaggeration to say that the way your practice encourages and responds to online reviews is an absolutely essential part of customer experience and acquisition. While some believe the customer experience process starts when treatment does, it begins before they even walk through the door.

For many Aussies, a trip to the dentist can be a daunting experience. They want to know that the dentist they choose is going to be able to provide them the level of service they demand. And to determine that, they turn to online reviews, and most prominently Google. When a consumer searches for, for example, ‘dentist near me’ the top results will be the businesses with the highest quantity and quality of reviews, and the highest quantity and quality of review responses. This is a key part of search engine optimisation (SEO).

Your practice must be there online, where they’re searching. Podium research reveals Aussies are also more willing to travel further and pay more for a business with higher reviews, so reviews can even open up your practice to new customers from further afield. Reputation management is an ongoing process and one that plays a significant role in the success of a business long-term.

Building a stellar reputation starts by creating a lasting impression the moment a potential patient begins their search. Dental practice businesses often think that reviews are valuable because they act as testimonials, and it’s an important component, but the added value of a review lies in the ability to build relationships. When you engage with your customers beyond their time in the practice – for example through thanking them for leaving a review or offering a solution to alleviate a negative review – their affinity to your business, and therefore their loyalty, grows. So don’t be afraid of reviews; embrace them as a tool for growth and success.

Managing reputation is changing thanks to A.I.

While this probably sounds well and good, you’re likely thinking ‘but how do I make the time to respond to reviews’? Thanks to emerging technologies like conversational AI, this is now a reality and is helping practices improve the patient experience, build trust, attract new patients, and keep existing ones coming back. You’re almost certainly aware of the ChatGPT phenomenon; a generative AI tool that enables users to almost instantly do anything from sumarising a novel, to writing a covering letter for a job application or planning an entire holiday itinerary.

While it can indeed do all those things, the real innovation is in the pragmatic ways it can drive real benefits for real businesses – including dental practices. For example, just as AI can draft a covering letter for a job, it can also enable businesses to automatically reply to reviews – positive, negative or neutral – in context. The benefits of integrating AI into your operations are more than just time savings. It boosts your engagement and relationship with those customers and increases your search engine optimisation.

In the age of digital dominance, healthcare practices must embrace online reputation management as a crucial component of their success. These tools aren’t purely hype; they can drive real benefits for real businesses like yours. Patient feedback and reviews wield significant influence, and thanks to emerging technologies like conversational AI, dental practices can augment their existing strategies for patient engagement, improving response times, empowering staff to tackle more pressing tasks, and laying the foundation for a thriving community of patients.

By Brad Granger, Country Manager, Australia at Podium

The post Beyond the waiting room: building patient trust in the digital age appeared first on The Dental Review.

The Top 10 AI questions to Dental Protection over the last year have been:

1. When should I consider using AI?
2. How should I select an AI system?
3. What types of outputs can AI produce?
4. How should AI findings be interpreted and explained?
5. Who makes the final clinical decision?
6. What if the AI output conflicts with clinical findings?
7. How important is data quality?
8. What must patients be told about AI?
9. What risks of AI should be explained?
10. Who holds the duty of care when AI is used?

The AI Q&A follows the launch of Dental Protection’s AI Safer Practice Framework aimed to help dental professionals integrate AI safely and responsibly into practice. The framework, designed by Raj Rattan, is made up of two parts – INFORMED and RECORDS – and has been structured around these acronyms to ensure it is practical and memorable.

Raj Rattan, who started in his new role as Global Adviser at Medical Protection Society last week, commented: “AI is a fast-evolving field and at MPS, of which Dental Protection is a key part, we aim to remain at the heart of it – helping to ensure members and their patients reap the potential benefits, while providing advice and support which helps members mitigate any emergent risks.

“Having reviewed the range of queries Dental Protection has received in relation to AI in the last 12 months, 10 common questions emerged. These centre on better understanding AI systems in dentistry and the data on which they are trained, interpretation of AI findings and patient consent.

“More specific advice has also been sought on the dentolegal implications in cases where the AI output conflicts with clinical findings, and the ultimate responsibility for decision making and duty of care.

“While the Q&A by no means covers every question or concern around AI use, I hope it is helpful in addressing some of the basic questions many dental professionals may be asking themselves as they consider use of AI tools to enhance patient care and help to facilitate more efficient working.”

The post Dental Protection answers Top 10 AI questions from dental professionals appeared first on The Dental Review.

In this research context, researchers at the University of Pennsylvania have taken a groundbreaking step in redefining oral care through the development of microscopic “robots” capable of replacing toothbrushes, dental floss, and mouthwash. A study funded by the NIDCR and published in ACS Nano showcases the promising potential of this innovative system, which could eventually be adapted for human use.

The primary aim of this research is to enhance oral care for individuals with disabilities and elderly populations who may struggle with manual dexterity required for routine oral care. According to dentist-scientist and senior author Hyun (Michel) Koo, DDS, PhD, this emerging technology addresses an unfulfilled need in the oral healthcare sector.

These “robots” are, in fact, nano-sized iron-oxide particles, each about 100 times smaller than a grain of pollen. When exposed to a magnetic field, these nanoparticles cluster together, forming bristle-like strands that align with the direction of the magnetic field. By carefully adjusting the magnetic field, the scientists can control the movements, stiffness, and length of the bristles.

Co-senior author and microrobotics engineer Edward Steager, PhD, explains that one of the advantages of utilising magnetic fields is their ability to penetrate tissues harmlessly at low levels, allowing the system to access hard-to-reach areas.

The researchers tested the effectiveness of these nano-robots on various surfaces, including 3D-printed models of human front teeth, actual human front teeth fixed on artificial gums, and sections of pig jaw containing teeth and gums. The microscopic robots demonstrated remarkable versatility, shifting from bristle-like extensions to floss-like strings that conformed to tooth surfaces and effectively cleaned between teeth.

Additionally, the robots possess the natural ability to initiate chemical reactions that release antimicrobial molecules, creating an on-site oral rinse. This dual-action mechanism enables the robots to break down biofilms, commonly known as plaque, while also killing bacteria within. The microscopic robots can also collect and analyse debris containing dead pathogens, potentially providing valuable information for predicting and diagnosing oral diseases and other health issues.

Before these nano-robots can be used in humans, clinical trials must be conducted. The research team plans to optimise the system, making it affordable and accessible for everyday use by designing prototypes that fit inside the mouth. The ultimate goal is to develop a programmable, fully automated system that adapts to each person’s unique oral cavity for personalised oral care.

In a related study published in the Journal of Dental Research, the researchers demonstrated that these microrobots could be guided magnetically through root canals to remove biofilms and potentially deliver drugs. This proof-of-concept study further expands the potential applications of this technology.

Besides dentistry, the scientists believe this technology could be employed in cleaning biofilm-contaminated catheters, surgical implants, and water pipes. As Steager comments, such groundbreaking research results open up new avenues and applications, making it an incredibly exciting development in the field of dental research.

These innovations represent exciting advancements in oral care that could greatly improve dental hygiene and overall health for us all, and especially for people with disabilities and older populations.

References

Surface Topography-Adaptive Robotic Superstructures for Biofilm Removal and Pathogen Detection on Human Teeth. Oh MJ, Babeer A, Liu Y, Ren Z, Wu J, Issadore DA, Stebe KJ, Lee D, Steager E, Koo H. ACS Nano. 2022 Jun 28. doi: 10.1021/acsnano.2c01950. Epub ahead of print. PMID: 35764312.

Microrobotics for Precision Biofilm Diagnostics and Treatment. Babeer A, Oh MJ, Ren Z, Liu Y, Marques F, Poly A, Karabucak B, Steager E, Koo H. J Dent Res. 2022 Aug;101(9):1009-1014. doi: 10.1177/00220345221087149. Epub 2022 Apr 21. PMID: 35450484.

Acknowledgement – https://www.nidcr.nih.gov/

Author

Michelle Mason

m.r.mason04@gmail.com

www.masonanalytics.co.uk

The post Pioneering Nano-Robots in Oral Care: A New Era for Dental Hygiene appeared first on The Dental Review.

The Professionalism course can be accessed any time – it gives dental practitioners practical ways to think through difficult situations, communicate clearly and professionally, safeguard their patients, and protect their own professional position.

Dr Yvonne Shaw, Underwriting Policy Lead at Dental Protection, said: “We help thousands of members each year to manage challenges that arise during their career. Reflecting on why problems arise, and learning from them, is integral to being a professional, but sometimes it is not always immediately obvious where things have gone wrong. Often it is not just provision of clinical care that is the issue. Professional boundaries can be inadvertently blurred over time arising from greater familiarity with patients, digital communication or simply stressful or emotionally charged situations.

“It is important for all dental professionals to recognise those moments when they may be at greater risk to safeguard their patients and protect their own professional position. Understanding our behaviours and the ethical challenges we face every day including day-to-day conversations, decisions and boundary judgements can also help protect dental professionals from a complaint or claim relating to professionalism.

“The online course not only looks at the professional frameworks and standards in place – it also demonstrates how they can be applied under pressure, and how practitioners can reflect and adapt over time. This can be particularly useful in private practice, independent working, or in roles with fewer or informal safeguards.”

All courses available on The Learning Hub are included at no extra cost for Dental Protection members, and can be used to count towards a dental professional’s CPD. Members can log into their Learning Hub account to start the course: https://prism.medicalprotection.org/course/view.php?id=1829

The post Dental Protection launches new course to help dental professionals embody professionalism appeared first on The Dental Review.

Here are five key content formats to help you connect with your audience, showcase your expertise, and drive growth for your dental practice:

1. Blog posts: Informative and engaging blog posts can help establish your dental practice as a trusted source of information. Share insights about dental health, treatments, and innovations in the industry, and provide tips for maintaining good oral hygiene.
2. Infographics: Infographics are an excellent way to present complex dental information in a visually appealing, easy-to-understand format. Break down dental procedures, compare treatment options, or share oral health statistics through eye-catching visuals.
3. Video content: Short, educational videos can help teach patients about dental treatments, procedures, and proper oral care. Create videos that showcase your practice’s state-of-the-art equipment, highlight patient testimonials, or answer frequently asked questions. See below:
4. Social media: Social media platforms provide an opportunity to connect with patients, share educational content, and promote your dental practice. Develop a comprehensive social media strategy that leverages different types of content, including blog posts, infographics and videos.
5. Email marketing: Personalised email campaigns can help build trust and loyalty among your patients. Share informative content, such as blog posts, videos, and infographics, alongside targeted promotions and appointment reminders.

By implementing these five content marketing strategies, ideally in unique combinations, dental practices can effectively engage with patients, showcase their expertise, boost patient loyalty and attract new patients.

Boost Your Dental Practice’s Content Marketing with Mason Analytics

Mason Analytics is a results-driven digital marketing agency that specialises in helping dental practices create and implement effective content marketing strategies. We are experienced in all forms of content marketing including creation of written content for blog posts, email campaigns and websites, production of infographics and videos as well as social media management. We can help you develop a comprehensive content marketing strategy that leverages different types of content to reach a wider audience of potential new patients and engage with current patients, building stronger relationships with them. We take the time to understand your specific needs and preferences, and provide personalised recommendations to help you achieve your goals.

Are you ready to transform your dental practice’s content marketing with expert guidance, state-of-the-art technology and a dedication to your success? Contact Mason Analytics today: info@masonanalytics.co.uk or visit our website www.masonanalytics.co.uk.

Sources

“7 stats that prove the benefits of social media marketing in business”, L Cover, June 2021

https://sproutsocial.com/insights/importance-of-social-media-marketing-in-business/

“The Ultimate Guide to Content Marketing”, April 2021, Content Marketing Institute

https://contentmarketinginstitute.com/the-ultimate-guide-to-content-marketing/

Author

Michelle Mason

info@masonanalytics.co.uk

www.masonanalytics.co.uk

The post 5 Content Strategies to Boost Dental Marketing appeared first on The Dental Review.

Dentists play an important role in the early detection of oral cancer. They can use various tools and techniques to aid in detection, including visual examination, palpation, and imaging technologies such as autofluorescence visualisation.

Autofluorescence is the natural emission of fluorescent light by certain tissue molecules when they are excited by specific wavelengths of light. In the context of oral lesions and cancers, autofluorescence refers to the characteristic fluorescence emitted by normal and abnormal oral tissues when illuminated with violet/blue light. Normal and abnormal oral tissues have different fluorescence profiles, and premalignant and malignant tissues often exhibit a loss of autofluorescence, especially in the green wavelength range. This loss of autofluorescence can be used to differentiate between malignant and surrounding normal tissues.

By using specialised imaging equipment, healthcare professionals can visualise the fluorescence emitted by the oral tissues and identify areas of abnormal fluorescence that may indicate the presence of premalignant or malignant lesions. Autofluorescence visualisation can be used in addition to conventional white-light examination to improve the detection of oral premalignant lesions and oral cancers.

A study published in the National Institute of Health [“Autofluorescence-Guided Surveillance for Oral Cancer” Vijayvel Jayaprakash et al. complete article below] found that adding autofluorescence visualisation to conventional white-light examination improved surveillance sensitivity for detecting oral premalignant lesions and oral cancers from 71% to 91% while maintaining a high specificity of 93%. The positive predictive value of the combined approach was 85%, compared to 67% for white-light examination alone.

These findings suggest that autofluorescence visualisation could be a useful complementary diagnostic aid in the surveillance of high-risk patient populations. However, it is important to note that further refinement in autofluorescence technology and the development of adjunct genetic and molecular markers may be needed to improve the specificity of this technique.

Conclusion

Autofluorescence visualisation is a promising new tool for the early detection of oral cancer. However, more research is needed to improve the specificity of this technique. In the meantime, dentists can use autofluorescence visualisation as a complementary diagnostic aid in the surveillance of high-risk patient populations.

The post Autofluorescence and its use in the early detection of oral cancer appeared first on The Dental Review.

Launched in 2022, the MPS Foundation sits alongside Dental Protection as part of the wider Medical Protection Society. The global not-for-profit research initiative funds research addressing key challenges facing dentistry, including workforce pressures, mental wellbeing, human factors in practice, digital innovation, and improvements in dental education and training.

Since its launch, the MPS Foundation has supported more than 60 medical and dental research projects worldwide. Funded initiatives include a multidimensional wellbeing programme for dental students and professionals across Australia, New Zealand, and Singapore, aimed at strengthening mental health and professional resilience within the dental workforce.

The Foundation is inviting applications for research that strengthens the wellbeing of dental professionals and teams, enhances patient safety in dental care settings, and supports evidence-based improvements in clinical practice. Grants of up to AU$388,500 are available, depending on the ambition, scope, and duration of the proposal. Smaller, practice-based studies are also encouraged, with previous awards as little as AU$4,850.

Applications are open to both members and non-members in regions where MPS operates, including Australia, New Zealand, Singapore, Hong Kong, Malaysia, the Caribbean and Bermuda, Ireland, the UK, and South Africa. Joint applications between Australia-based researchers and international partners are welcomed, particularly where shared learning can enhance patient safety and clinician wellbeing across healthcare systems.

Research proposals must be academically robust, evidence-based, and aligned with at least one of the MPS Foundation’s four strategic priorities:

• the impact of human factors on patient safety, outcomes, and risk in healthcare settings, including dental practice
  • the personal and professional wellbeing of healthcare professionals and teams
  • the impact of digital integration and technology on patient safety, outcomes, and risk
  • evaluation of the effectiveness of teaching and learning innovations

Professor Gozie Offiah, MPS Foundation Chair, said:

“Dentistry faces several unique challenges, from workforce pressures and mental wellbeing concerns to rapid technological change and evolving patient expectations. The MPS Foundation is committed to supporting high-quality research that delivers practical improvements for dental professionals and safer outcomes for patients.

“We particularly welcome applications from dental practitioners and teams working in real-world settings, where research findings can directly inform everyday practice and enhance patient care.

“If you have an idea that could improve patient safety or strengthen the wellbeing of dental teams, we encourage you to apply and join our growing community of grant recipients. We also provide a range of resources and support to help applicants throughout the process.”

Applicants can register their interest and apply via the online grant portal at www.thempsfoundation.org. The deadline for expressions of interest is 17:00 BST on Friday 1 May 2026.

The MPS Foundation will also host a series of online Q&A clinics to explain the application process and provide guidance on submitting a strong proposal. Details and booking information are available on the MPS Foundation Grant Portal.

The post Applications open for MPS Foundation’s 2026 grant programme appeared first on The Dental Review.

George takes over the role from Raj Rattan, following Raj’s recent appointment as the first Global Adviser at Medical Protection Society (MPS) – of which Dental Protection is an important part. Both George and Raj take up their new roles in April 2026.

George qualified at the University of Sheffield. After completing foundation training, he moved into general practice working in the NHS and then private practice.

Having a keen interest in dental education, George was the Training Programme Director for the Performer List Validation by Experience Programme in Yorkshire and the Humber until the end of 2018 and has held a number of other roles including Chief Examiner at the Faculty of Forensic and Legal Medicine.

He joined Dental Protection in 2016 first as a part-time adviser, then full-time Dentolegal Consultant, Senior Dental Educator and, most recently, Deputy Dental Director for three years.

George pursues several other interests as an experienced leader within the profession, including as a Trustee of Dentaid the Dental Charity. He is also a Board member at the MPS Foundation, a global, not-for-profit, research initiative, dedicated to improving patient safety, reducing risk, and enhancing the wellbeing of all healthcare professionals.

As Dental Director, George will lead on engaging with dental professionals and organisations around the world whilst also representing the member voice and ensuring members remain at the heart of everything that Dental Protection does.

Dr George Wright said: “I am thrilled to be stepping into the role of Dental Director at such a pivotal time for the organisation. Our ambitious strategy embraces all that I have come to value most about working at Dental Protection and I am excited to play my part in growing the support and assistance my colleagues and I provide to dental professionals around the world.”

Raj Rattan, incoming MPS Global Adviser, commented: “I have known George for many years and offer my heartiest congratulations as he deservingly takes up the Dental Director role.”

Dr Rob Hendry, MPS Chief Member Officer, added: “These are exciting times for Dental Protection as George brings years of dental experience and passion to the role. It is also great news for members that Raj will be continuing at MPS as a senior global ambassador closely engaging with dental members, professional bodies and key stakeholders worldwide.”

The post George Wright appointed Dental Director at Dental Protection appeared first on The Dental Review.

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Lung cancer was on the rise, yet there was not enough evidence linking smoking to it. Cigarette companies convinced doctors that throat irritation associated with smoking was due to environmental pollution and a lack of menthol, not the smoking itself.

It was not until the late 1950s that doctors realised smoking was harmful and publicly declared it a direct cause of lung cancer in 1957.

With the advent of fast-paced research in the 21st century, doctors are determined not to repeat this mistake with vaping. Yes, vaping is the new “smoking,” the fun-flavoured e-cigarette you might have seen your friends use, most of whom say it is not harmful, even advocating it as a healthier alternative to smoking.

As a dentist, we must be equipped with the correct knowledge about this new prevalent habit, its effects on oral health and be ready to help our patients with the right approach.

What is Vaping?

Vaping, a short form of Vaporizing, is inhaling and exhaling the aerosol produced by an electronic cigarette, commonly known as a vape pen. This vape pen contains a liquid known as vaping juice, available in various attractive flavours and contains many chemicals, including nicotine. This liquid vape juice is heated, turned into vapours (hence the name), and inhaled by users.

According to research, vaping has skyrocketed to more than 1500% increase in users between 2019 and 2021. The latest numbers are even more alarming; according to an early 2023 survey, more than 3.5 million Australians use vape or smoke, with the majority being teenagers.

Why do people vape?

Like cigarettes, manufacturers have advertised vaping as the symbol of youth and being in vogue, attracting many teenagers to use it out of curiosity and try the many attractive flavours.

Teenagers are also pulled into the vaping habit by peer pressure. It is cheaper than regular cigarettes and readily available at stores. Moreover, it is easier to hide from parents, available in small shapes and sizes, no more than a USB flash drive.

Is not vaping better than smoking?

Numerous people who smoke regularly switch to vaping as their first attempt to quit, claiming it is better than smoking. They cite early research suggesting that vaping exposes fewer toxins, not producing tar and carbon monoxide like smoking.

However, vaping is not without its associated risks; it contains nicotine (responsible for addiction), inhibits brain development in teenagers and causes smoking-like respiratory problems, i.e. asthma and bronchitis.

No one ever thought that smoking could be fatal until the 2019 outbreak of E-cigarette associated lung injuries that hospitalised more than 2800 individuals, resulting in the death of 64 individuals. This incident raised grave concerns about the safety of using e-cigarettes.

For smokers considering vaping to quit smoking, there are other practical and proven ways to overcome this habit, like counselling and medication. Talking to a health professional about it is the best way to make an informed decision.

Know that vape is not a smoking cessation product, and as we will discuss below, it is just as detrimental to our oral health as it is to our physical health.

Effects of Vaping on Oral Health?

The effects of smoking and vaping on the lungs and other body systems are widely discussed, but the impact on oral health is often overlooked. Our duty as oral health professionals is to be well informed on the effects of vaping on oral health as an emerging healthcare problem.

Like cigarette smoking, vaping can cause gum irritation, leading to bleeding and, finally development of periodontal disease. Weak periodontal tissues lead to gum recession, eventually resulting in the loss of mobile teeth. You then need a prosthesis like a dental implant to replace the lost tooth, but does vaping spare even that?

Well, studies show that vaping decreases implant success by constricting blood arteries that cause poor perfusion and delayed healing of the implant surgical site.

Even if healing occurs, vape users are more prone to peri-implantitis (inflammation around the implants). A study found vaping to be the primary causal factor of peri-implantitis by inducing inflammatory reactions in oral epithelial cells and periodontal fibroblasts.

Clinically vape users showed the poorest prognosis when treated for peri-implantitis, followed by smokers and non-smokers (who showed the best prognosis).

All these periodontal issues are linked to nicotine, the equally main culprit in cigarette smoking. A famous vape manufacturer claims it is as efficient in delivering nicotine as a cigarette, just 2.7% faster. However, many manufacturers under-label the nicotine content in their e-cigarettes.

Vape users are at a higher risk of developing caries. According to a survey, vape users are 79% more prone to develop caries, linked to 2 reasons: Xerostomia & Harmful Ingredients that promote the carious process.

Vape users have reported symptoms of dry mouth (xerostomia) linked to 1)the heat produced by the vape and 2)a volatile ingredient: isopropyl alcohol. Isopropyl alcohol reduces the secretion of saliva and acts as a diuretic, resulting in dehydration and, eventually, dry mouth. This mechanism inhibits saliva’s natural flushing action, allowing more carious organisms to thrive and cause cavitation.

Apart from nicotine, vape juice has another harmful ingredient: sticky MCT oil, enabling more microorganisms and sugars to adhere to the tooth surfaces, releasing acids and causing demineralisation. Additionally, some vape juice flavours can cause more biofilm (plaque) formation, aiding adherence of sugars and carious microorganisms.

Vapes are electronic devices powered by lithium batteries to heat the vape liquid. These batteries can get overheated and result in an explosion, causing burns and terrible injuries. According to US FDA, there were over 2000 Emergency room visits for a vape explosion from 2015 to 2017. These injuries significantly affect nicotine users due to impaired immunity, constricted perfusion, and reduced connective tissue turnover.

How to prevent the adverse effects of Vaping?

As mentioned previously, vape users are at a higher risk of developing caries and periodontal disease. They need to be extra careful about their oral health. Maintaining oral hygiene is important:

Brushing twice daily, once before bed and once after breakfast, with a fluoride-containing toothpaste
Use of floss in the interdental spaces to prevent food lodgement and restrict the carious process
Regularly visiting the dentist, so they can detect any early signs of oral disease, treating it in its early stages.
Switch to nicotine-free vape juice alternatives and gradually reduce its usage.
How can we help vape users as Dental professionals?

Dentists have a crucial role in educating patients about vaping in a helpful, friendly manner.

Most vape users are teenagers and should be approached conversationally, like asking them if they know someone who vapes, what they think about vaping, and if they know about the effects of vaping on health. This approach will help build trust with the patient and then gradually explain specific oral health risks to them.

Adult vape users, especially those trying to quit smoking, are more receptive to advice. They should be informed of smoking cessation options, such as chewing gums and medications, that are nicotine free and more suitable for smoking cessation.

The most crucial task for the clinician is to screen for any developing diseases in vape users and use any preventive measures like fluoride sealants and restoration of early carious lesions to stop the disease from developing in the first place. Particular attention should be given to periodontal tissues.

More research is yet needed to understand the effects of vaping on oral health. Dentists can access more data than any researcher; they should document and report oral healthcare findings to better understand potential risks.

Conclusion

In conclusion, even though vaping may be considered a “safer” alternative to smoking, it poses potential risks to your dental health. Dentists are essential in helping people make educated decisions regarding their vaping habits by being aware of the potential impacts and adopting preventative measures to protect their oral health.

References

Kim, S.A., Smith S., Beauchamp, C., Song, Y., Chiang, M. Giuseppetti, A.… Kim, J.J. (2018). Effects of E-cigarette liquids on oral microbiome and enamel properties. Journal of Dental Hygiene, 92(6), 10-18.

Farsalinos, K. E., & Polosa, R. (2014). Safety evaluation and risk assessment of electronic cigarettes as tobacco cigarette substitutes: a systematic review. Therapeutic Advances in Drug Safety, 5(2), 67-86.

Australian Institute of Health and Welfare. (2022). National Drug Strategy Household Survey 2021: Detailed findings. Drug statistics series no. 37. Cat. No. PHE 310. Canberra: AIHW.

AlJasser, R., Zahid, M., AlSarhan, M., AlOtaibi, D., & AlOraini, S. (2021). The effect of conventional versus electronic cigarette use on treatment outcomes of peri-implant disease. BMC Oral Health, 21. https://doi.org/10.1186/s12903-021-01784-w

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Foul thoughts abound and repeated efforts often just make things worse. But maybe it’s time to understand a little more about this important reflex and what it is signalling.

What is gagging?  It’s an oral airway protective reflexive response.  So why is this important?

The short answer is that it’s signalling the brain’s displeasure of having already lost the ability to nose breathe the impending loss of the oral airway is alarming and it puts measures in place to rectify this situation.

This poses a deeper question – that of what does it mean for a dentist.  The answer is often subtle and complex, as all things can be,  but as a simple person, I look at life as simply as possible. Simply – if you don’t breathe you die! Then there are all the in-between ranges of airway impairment and the degrees of oxygen saturation. For example where the levels drop slightly in the brain and then recover (Dipping) there is remarkably high adverse inflammatory reaction seemingly out of proportion to the change. But there is less response where the person simply stops breathing for half a minute with greater drop in brain oxygen. Gozal (1) showed the exhaled breath of non-obese snoring  3 year olds has about as many inflammatory chemicals as an adult who recently had a cardiac whereas  those who did not snore were near-clean. As most pathology involves inflammation this is a biggie.

How does all this relate to gagging you ask – well hopefully you do ask.

My reading and research of hundreds of cases shows that the underlying cause/s are linked to societal changes. These rose sharply in the second half of the 19^th Century and seem to have peaked in the late 20^th Century.  The increase in sugar consumption and in tobacco with their commercialisation in the Caribbean and Southern USA at the turn of the 19^th C.   UK sugar levels rose from Shakespeare’s time at around 1lb (500 grams) and seems to have plateaued or peaked in the mid 1990’s at over 200lbs. Sugar is involved in most consumables – even toothpaste. Sugar appears with three ‘friends’ that act epigenetically  by inducing HOX genes that in turn dampen the actions of neural crest cells – the fringes of the embryological foetus before  the neural plate curls into the neural tube. French and Belgium teams in the 1990’s showed that these factors (sugar – smoking- alcohol and probably maternal sleep fragmentation) combine to impair the midface growth leading to a narrow and ‘shortened’ naso-maxilla. (2-7).  This was first signalled in the dental context by Harvold (8-13) as an entity when he blocked one nostril in infant monkeys and induced asymmetrical growth. Equally the lower jaw is generally less impacted with resulting mandibular entrapment and being forced backwards, carrying the tongue into the throat.

These combined mean the nose is frequently out of action and this is noted in some general medicine with people such as Prof Dr. Christian Guilleminault and his request that all dentists ensure 100% nasal breathing – Prof Dr. Giles Lavigne who warns that stopping the dental effects of bruxing with a night-guard may exacerbate the very cause, which is the same as gagging – that is alterations in breathing patterns with gas-levels changing leading to arousal and then parafunction.  It is well recognised that Bruxism is preceded by an arousal as seen in sleep studies. (14-19) Lavigne warns the bulk of a night-guard can take away some if not most of the oral airway (20).  Many night guards live in the bathroom or found in the bed on waking. So the actions of airway protection are those of the brain protecting its oxygen supply, but equally important is that this is just one aspect of the oral manifestations of a compromised midface growth and impairment of the airways.  Gagging, bruxing and sleep apnoea as well as TMJ problems are inextricably entwined.

For those who like lists, this is mine of oral signs starting at the lips.

• Lips apart – mouth breathing (important as it draws dry cold dirty air over tonsils and into the lungs and takes out up to six times more carbon dioxide than nose breathing thereby upsetting both pH of blood and of biochemistry as seen in metabolic changes – Type two diabetes is five times more prevalent in ‘snorers’ or more accurately OSA/SDB.

• Worn incisors. Secondary to mandibular protrusion, which opens the throat and pharyngeal airway, but not adequately in many and there is still bruxing.

These are typical of incisal wear, often some are  far worse than these. Also Buccal ‘erosions’ – arguably abfractions.

• Tongue scalloping Lateral borders with indentations of the teeth indicating life-long inadequate tongue space where if there isn’t enough oral space the tongue compromising the pharynx.
• Cheek biting. A line or ‘ridge’ along the level of the teeth. Often seen in patients and indicates buccinators activity- again secondary to a poor airway.
• Tongue resting on top of lower teeth.
• No visible airway. This is most commonly scored 0-4 in the Mallampati Score – a measure developed by an anaesthetist.
• Erosion linked to GERD is a reasonable addition as reflux is slightly higher prevalence in Sleep Apnoea, (38% vs 32%) but few studies consider the estimated 9% of juveniles with silent reflux. The most common sign are the cup-like craters on the tips of lower molars. (21-23)

A lot of these manifestations are visible on lateral head xrays including the level of the Hyoid bone and the AP dimension of the throat – above the Glottis.

I also look at the curve of the neck – which should be smooth, but often isn’t. Narrow these airways may be all these patients were awake and compensating. Frequently pharyngometery reveals during sleep these probably halve. These kids will all hate impressions.

Three very different lordotic curves and associated pharyngeal profiles.

A good clue to the core problem of sleep disruption can be hyperactivity in children and Dr. K Bonuck points to this (24-27) as do (28-30) Antonio (Bruxing in children- a warning sign for psychological problems?) Delgado (Bruxism a warning sign) Manfredini & Lobbezoo, very well accepted researchers on current concepts in bruxism. Gagging is often a clue to these patient profiles.

So when your patient gags, perhaps think more of sympathy and check their medical history and medications.  A great number of them will have such as reflux – with ‘Losec’ to subdue it and antihypertensives, antidepressants and sleeping tablets, as well as other medications.

A glimpse at their medications can be revealing and a good guide to longevity of restorative work, and via systemic inflammatory processes integrity of bone both regards perio and of course implants.

Maybe you could consider viewing or reviewing  the role of the dentist and think of including the airway as part of your daily thought patterns. We all have them and more than half show the results of impairment.  Perhaps start with taking impressions in an sitting upright position.

It’s a great new and important field of everyday dentistry.

Dr. David Zimmerman BDS Post Grad Cert Pain and Pain Management.

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