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Dental practices of all sorts survive from the mainstay of repeat clients, and the word-of-mouth referrals that come from those satisfied, ideally loyal, clients. However, to rely on repeat business and this ‘old school’ word-of-mouth is to miss opportunities to develop a thriving, busy practice, and to protect it from the vagaries of fluctuating demand. This article identifies three essential questions you should ask of your website that impacts its ability to provide convenience and customer service to existing and potential new patients for your dental practice.